Coors Takes to Skies to Meet Japanese Demand

A Boeing 747 jumbo jet is scheduled to touch down Sunday at Tokyo’s Narita International Airport laden with an unusual cargo: 9,720 cases of Coors beer.

The shipment is the first planned by Adolph Coors Co. to meet what it describes as an unexpected demand for Coors beer. The Golden, Colo., brewery said it will ship 3 million pounds of beer to Japan this summer because its Japanese licensee, Ashai Breweries Ltd., can’t make enough.