BOOKIN’ IT: Having survived a couple of...

BOOKIN’ IT: Having survived a couple of artillery barrages aimed at his previous book (an inside--perhaps too inside Bruce Springsteen bio), rock writer/gadfly Dave Marsh is at work on a new tome, “The Heart of Rock ‘n’ Roll: The 1001 Greatest Singles Ever Made.” Due out from the New American Library next year, the book will celebrate--and analyze--singles, which Marsh feels are too often dismissed by rock’s current critical establishment. Asked to assess Rolling Stone’s recent 100 Greatest Singles Critics Poll, Marsh noted that James Brown’s “Papa’s Got a Brand New Bag” finished at No. 80. “Maybe there are 79 singles better than ‘Papa,’ ” Marsh countered. “But two of ‘em ain’t ‘California Dreaming’ and ‘Staying Alive’ (which both finished higher than James Brown’s hit).” . . . It isn’t always so easy being a corporate sponsor. Just ask Reebok. The sneaker firm, which sponsored Mick Jagger’s recent Australian concert tour, had to watch in horror as the aging Rolling Stone frontman traipsed around the Land Down Under wearing a pair of Nike running shoes! A company spokesman recently admitted: “We find it a very embarrassing situation. Maybe it’s his idea of being funny, but it’s difficult for us to see the humor.” . . . Our Album Sequel of the Month goes to head-banger heroes Motorhead. In 1981, the band put itself back on the map with the live album, “No Sleep ‘Til Hammersmith.” Now the group is back with a new live collection, recorded at the Giants of Rock Festival earlier this year in Finland. Just out from Enigma Records, it’s aptly titled “No Sleep At All.”