Wrigley Goes-High Tech to Extend Flavor of Gum

Your chewing gum might not lose its flavor on the bedpost overnight now that California-style high tech has joined forces with the world’s largest gum producer.

Chicago-based William Wrigley Jr. Co. announced that it will work with Advanced Polymer Systems Inc., of Redwood City, Calif., on a project to develop a chewing gum that keeps its flavor for longer.

William Piet, a Wrigley vice president, said the key is a new technology that “enables timed release of flavor oils.”