‘Dutch’ Treat Inaugurates Taper’s Pay-What-You-Can Ticket Plan
The Mark Taper Forum this week introduces a pay-what-you-can policy at three performances of “Dutch Landscape,” Jon Robin Baitz’s account of a troubled American family in South Africa.
About 100 tickets for tonight’s performance, and for those on Wednesday and Thursday, can be purchased at whatever price the theatergoer chooses (minimum payment: 1 cent) instead of the normal range of $20 to $26. The policy will continue at one or two selected performances of each Taper main-stage production.
Citing the competition of $6.50 movies and $1.50 videos, Taper managing director Stephen J. Albert said: “The Taper has never wanted economics to be the reason people don’t come to the theater. When you have a show that isn’t selling out, you pick up people this way--and they’ll get into a theater-going habit and later pay full price or become subscribers.”
La Jolla Playhouse offers a similar deal at one performance of each show.
Taper information: (213) 972-7373.
The biggest entertainment stories
Get our big stories about Hollywood, film, television, music, arts, culture and more right in your inbox as soon as they publish.
You may occasionally receive promotional content from the Los Angeles Times.
