Yaroslavsky Sets Pace in the Race for Council

Los Angeles City Councilman Zev Yaroslavsky, the politically ambitious and controversial lawmaker who has reigned over the 5th District for nearly 14 years, appears headed for another term as Tuesday’s primary approaches.

Yaroslavsky, 40, has the support of a broad coalition of neighborhood leaders, environmentalists and political activists. He has also raised more than $215,000 for districtwide mailings, telephone banks, yard signs and other get-out-the-vote efforts, the latest campaign finance reports show.

Political prognosticators say Yaroslavsky should win by a comfortable margin. The councilman, who has stressed his experience, his support for more police officers and his co-authorship of the city’s landmark slow-growth initiative, is happy with his campaign, said spokeswoman Karin Caves.

“We think things are going very well,” Caves said. “Zev’s very popular and hard working, and he has a good record of serving his constituents.”

Development Issue

Throughout the campaign, Yaroslavsky’s three opponents have tried to weaken him by charging that the 5th District is collapsing under the weight of commercial development and traffic congestion. They also contend that the councilman ignored the district for 18 months while exploring a possible mayoral bid.

Environmental activist Laura M. Lake, who is seen as his most serious challenger, contends that development interests have taken precedence in communities such as Westwood, site of the Westside Pavilion mall, and Beverly-La Cienega, where the Ma Maison Sofitel and the Beverly Center are located. She has pledged to devote herself to improving the quality of peoples’ lives.

Lake is spending the final week of the campaign touring the district--which includes Westwood, Century City, the Beverly-Fairfax area, West Los Angeles and parts of Sherman Oaks, Studio City and North Hollywood--with a billboard on wheels that cites all of the problems facing the district.

Lake and her supporters have also spent the past weeks canvassing and telephoning voters. Campaign manager Marcela Howell said Lake, a longtime activist who heads Friends of Westwood and Not Yet New York and who has been endorsed by Councilwoman Ruth Galanter, the Communications Workers of America and the Westside and Sherman Oaks Democratic clubs, is concentrating all of her attention on rallying her troops.

Turn Out Voters

“Our whole focus this week is turning out voters,” Howell said. “It’s a volatile race, and what we’re hearing is that it’s not a shoe-in for Zev.”

Lake’s latest campaign report shows she has raised about $100,000, far less than she hoped. But Howell said the campaign is receiving strong volunteer support. Fifty people are walking door-to-door on Lake’s behalf and another 25 are manning telephones during the final days of the campaign, Howell said.

The campaign is also doing some targeted mailings. “We had absolutely no intention of trying to match Zev dollar for dollar in fund-raising, mail or anything,” Howell said. “But we are getting Laura’s message out.”

Ryan Snyder, a 34-year-old transportation consultant with almost no money who has been campaigning door-to-door since August, has narrowed his focus in recent weeks to issues involving tenants and San Fernando Valley residents.

Snyder favors stronger rent control protections for senior citizens. He has called for an end to unlimited rent increases on vacated apartments and advocates the replacement of affordable rental units that are demolished.

On the valley side of the district, Snyder is telling voters that he is squarely opposed to the construction of any kind of rail system. Snyder contends that ride sharing, upgraded bus service, upgraded taxi service and other public transportation improvements would be more cost effective.

Snyder and about 15 volunteers are also walking door-to-door, passing out copies of his detailed position paper on issues facing the district. In recent forums, Snyder has impressed many observers with his detailed knowledge of transportation and his ideas for improving it. He says his support is strong.

“I’ve gained a lot of name recognition and a lot of people have respect for me,” Snyder said. “I may not be considered the front-runner, but I am helping to set the agenda. People will be surprised at how well I do.”

Jack McGrath, 43, the oft-times irreverent write-in candidate who used to work as Yaroslavsky’s campaign manager and chief deputy, has tried to hone a more serious message during the final weeks of the council campaign.

McGrath, the only valley resident in the race, has keyed his message to other valley residents who may be worried about gridlock and commercial growth. McGrath says he would prevent the level of development that has occurred in communities such as Westwood and the Beverly-La Cienega area. McGrath has also promised to provide more parking in commercial zones.

He is spending $4,000 on cable television commercials airing during the final week of the campaign and distributing 5,000 pencils that say “Write In McGrath.” He also claims to have an active volunteer network.

“Our campaign is a street operation and now it’s being reinforced visually through the commercials,” McGrath said. “I’m also organizing students to work for me on Election Day.”