SERVICE WITH A SCOWL

The good news is that Lee Green's article, "Service With a Scowl" (March 5), made me laugh more than once as I read of his encounters with various rude retailers. The bad news is he's right. A polite consumer doesn't stand a chance against abrasive retailers. Thus, one is forced to resort to similar behavior to survive. And so, the vicious circle continues; rude retailers create rude consumers, and on and on. Prof. Jerald Jellison could have helped by offering some suggestions on how to effectively diffuse such hostile confrontation between consumers and retailers. Then, maybe, we would have a "kinder, gentler" marketplace.

MARY JO SHELTON-DUTCHER

Fountain Valley

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