Pepsi Making 2nd Try With Sparkling Water

It’s called H2OH!, but Pepsi-Cola Co, isn’t expecting watered-down sales.

Responding to the growth in sparkling water drinks, Pepsi said sparkling water drinks, Pepsi said it is launching H2OH! which will be test-marketed in Denver starting May 30.

H2OH!, available in original, berry and lemon lime flavors, marks Pepsi’s first stab at the billion-dollar bottled water market since it failed with a sparkling water called Everess in the 1970’s a spokeswoman said.