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Zenith Corp. Selling Computer Business to French Company

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From Times Wire Services

Zenith Electronics Corp. said today that it is selling its fast-growing computer group to the French company Groupe Bull to concentrate on consumer electronics, the weaker segment of its business.

Zenith is the last major U.S.-headquartered manufacturer of televisions, a business that has usually lost money for the company in recent years.

Zenith said in a statement that it expects the purchase price for the computer business to be less than $635 million, with the exact amount to be based on the net asset value of the computer business when the deal is closed, probably by the end of the year.

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The deal is subject to shareholder and regulatory approval.

Sales of Glenview, Ill.-based Zenith’s computer systems and components expanded 23% to $1.6 billion last year contrasted to a 2.7% increase in consumer-electronics sales, which totaled $1.1 billion.

Large Amount of Debt

Despite its fast growth, Zenith Chairman Jerry K. Pearlman said the computer business is saddled with a large amount of debt that has restricted Zenith’s ability to realize the full potential of its consumer electronics division.

“Zenith will emerge as a conservatively financed company better prepared to capitalize on our strengths in consumer electronics,” Pearlman said in a statement.

Zenith said it will concentrate on “new consumer electronics and component technologies, particularly high-definition television and advanced high-resolution color displays.”

Zenith’s stock surged more than $2 a share, to $16.75 from Friday’s close of $14.50, in early trading today on the New York Stock Exchange. Pearlman estimated the book value of Zenith’s stock after the sale at $19 a share.

Charles Ryan, an analyst with Merrill Lynch & Co., said the deal represents good value for stockholders. He said that with the proceeds from the sale, Zenith could retire about $300 million of its debt load and invest heavily in emerging video technologies such as high-definition television and its own flat-mask video display, an industry standard.

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Turned Profit Last Year

“This takes a company in the red that was becoming quite financially shaky into very sound financial condition,” Ryan said.

Zenith spokesman John Taylor said the company had $167 million in short-term debt and $309 million in long-term debt at the end of the second quarter.

Zenith turned a profit of $11.7 million last year--its first annual profit in four years--but had a net loss of $17 million for the first half of 1989.

The agreement marks the French company’s second acquisition of a U.S. computer maker. In 1987 it became the major shareholder of Honeywell Bull, which took over the $2-billion computer business of Honeywell Inc.

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