Supermarkets

According to your Oct. 1st article, the latest supermarket gimmick is bonus checks and points for “loyal customers.” As with trading stamps, then “store” coupons and double coupons, soon all the major chains will offer similar incentives.

But if one of the supermarket chains wants to demonstrate that it truly cares about its Southern California customers, it should reschedule its receiving hours to the hours between 8 p.m. and 6 a.m., thus taking all of its own and its suppliers’ delivery trucks off the roads and freeways during the day.

I now shop at Hughes, Lucky, Ralphs, and Vons, all of which are now open 24 hours a day anyway. If one of them were to take the lead in helping to unclog our roads and freeways during rush hour, that chain would earn my gratitude and loyalty forever, and I suspect thousands of commuteres would feel the same way.

RUTH E. KELLEY

Canyon Country