Advertisement

ART

Share
<i> Arts and entertainment reports from The Times, national and international news services and the nation's press</i>

Sotheby’s May Televise Auction Action: Meanwhile, in London, Sotheby’s auction house is considering televising its sales live to the United States, which would give armchair connoisseurs a chance to bid on a yacht, an Old Master or a thoroughbred horse without leaving home. Sotheby’s said Monday that if the response from its top clients is strong, it will begin televising London sales to subscribers in the United States via cable and satellite next year. Sotheby’s will invite 2,000 top clients to subscribe to the service at a cost of about $195 a month. If the idea takes off, transmission of live sales in New York and Hong Kong will follow. Subscribers would receive three pieces of equipment--a windowsill satellite dish to receive Sotheby’s signal, a receiver to unscramble it and a touchpad to make bids.

Advertisement