Violators Take Notice of Bills for Removing Posters : Advertising: 528 residents were assessed charges for removing their nailed and thumbtacked signs from public property.

On a warm afternoon last October, Woodland Hills resident Richard Linder carefully printed “House for Rent” on six pieces of 8 1/2-by-11-inch paper, stuffed a box of thumbtacks in his pocket and drove around Van Nuys pinning the sheets on telephone poles.

Last week, a stunned Linder discovered that the mundane task would cost him $194.20. “Your signs have been illegally posted,” stated a city letter that ordered the 63-year-old contractor to pay a high price for creating “blighted conditions” in his community.

“I’m shocked. I’m just a little guy trying to rent a house,” Linder said. “I freely admit I hung the signs. But this seems like a severe penalty for tacking a sign on a pole.”

Linder is among 528 Los Angeles lawbreakers, who have received the first batch of costly bills from the Los Angeles Department of Public Works as part of an aggressive new law enforcement program in which city crews are tearing away illegally posted signs and billing offenders for the removal service.

The days of stapling, nailing and taping “Garage Sale,” “For Sale” and even “Lost Dog” signs on telephone and street light poles are over, said public works officials. The city aims to slap heavy fees on lawbreakers--homeowners, big developers and entrepreneurs alike--to deter them from what has long been a widespread practice.

“You can no longer use public property as a free form of advertising,” said Patrick D. Howard, director of the Public Works Department’s Bureau of Street Maintenance. “This type of blight is offensive to a vast majority of the population. It is visual pollution. Our goal is to stop it.”

The tough law, approved by the City Council last August, was born of vehement complaints from San Fernando Valley and Westside homeowners who scorn the multitude of real estate and other signs that clutter city streets. At times over the past three years, anger has reached such heights that self-proclaimed “sign vigilantes” roved streets in the Valley and elsewhere ripping down outlaw posters to protest weak city sign ordinances.

Although tacking signs on public property has been a misdemeanor offense for more than 40 years, city officials had to actually catch an offender in the act to bring charges. Only a handful of violators had been prosecuted in the last few years, officials said.

There are about half a million illegally posted signs citywide on any given day, a figure arrived at through a sample survey of busy thoroughfares, street maintenance officials said.

The new law, introduced by north Valley Councilman Hal Bernson, established a principle called “rebuttable presumption,” which assumes that the person benefiting from the sign can be held responsible for paying the cost of its removal.

So, in Linder’s case, as well as in scores of others involving everything from dance hall operators to religious organizations, 16 city work crews have torn and peeled away signs, tracked down the owners and billed the party for the cost of the removal job. Officials said the law applies equally to political candidates who post election placards.

The first sign, regardless of its size, costs $190.40 to remove, an amount calculated by city accountants who tabulated the cost of a two-man crew, their new van, equipment and staff time to find the offender. Each additional sign costs $1.60 to remove because the crew is already on the job.

Those who use glue to paste up signs will be charged $48.50 for each additional removal because it takes crews longer to scrape the paper away with a chemical solution.

A two-person crew dons hard hats, gloves and goggles to remove up to 300 signs a day. And the work can be dangerous.

“All these staples and nails can come popping out at you,” said Juan Reyes, 30, of Arleta who often uses a shovel or crowbar to pry off stubborn nailed-in posters.

The workers take a Polaroid camera snapshot of the illegal posters for evidence and write down the information such as names, addresses and phone numbers on the sign. This is turned over to an inspector who tracks down and then bills the owner.

In the first Dec. 15 billing, the city has charged offenders a total of $119,108 for their misdeeds. Officials hope to collect more than $600,000 in fines this year to pay for the cost of running the program. So far, only $1,847 has been paid. Misdemeanor criminal charges may be filed against those who fail to pay within 30 days, Howard said.

Many incensed violators claim they did not know the law was in place and have demanded first-offender leniency.

Surely, said Rabbi Boruch Shlomo Cunin, of Chabad House in North Hollywood and West Los Angeles, the city will not charge his charitable organization $408 for posting dozens of “L’chayim to Life” telethon posters around town. “I intend to come to the hearing and bring the 1,000 posters we did not hang to show them since we became aware of the illegality of this,” Cunin said. “We are a charitable organization that helps the homeless. We hope the city will be very kind to us and waive the fees.”

City officials said they have been merciful to a few first-time offenders--such as parents of children who hung up lost puppy signs and homeowners who hung garage sale signs.

“I sent them a warning letter,” said John Kissler, the West Valley inspector. “But if there is a second offense, they will be charged.”

But profit-takers beware. City officials said they have little sympathy for business people who use public property for personal gain.

“We are going after people who post signs for commercial purposes as part of their business operations,” said William E. White, chief street-use inspector.

Mike Graves, a co-owner of Economy Electrical and Plumbing of Sun Valley, has been charged $388 for distributing about 200 signs advertising “Plumber Services” throughout the Valley.

“The business we got from those signs kept us from going under when we started up last August,” Graves said. “It was a cheap, effective and easy way to let people know we were out there.”

Since receiving the bill, Graves dispatched workers to remove his remaining signs. He said he intends to write off the charges as “the cost of doing business.”

“I just wish we could have gotten some kind of warning that this was against the law,” he said.

But another violator, the owners of about 300 fluorescent-colored signs throughout the Valley publicizing “Six Foot and Under Basketball,” say they plan to fight their $816.80 bill. Ray Danish, a partner in the nonprofit Sports League, said that the city removal fee is “ridiculous. . . . It only costs us 15 cents to hang them up. It shouldn’t cost the city more than 20 cents to take them down.

Besides, Danish argued, “Our signs are neat and colorful. They should be allowed to stay up.”

But for folks like Richard Linder, who was trying to rent out a small house with his few hand-made signs, the lesson has been more sobering.

“I know ignorance of the law is no excuse,” Linder lamented. “But the bill came the day before Christmas. It just seems like such a high cost for my minor offense.”