Lawmakers May Move to Stop Odoriferous Magazine Ads
The California Legislature is considering a bill that would require magazine publishers to protect consumers from advertisements that smell.
Consumers have complained that increasingly when they turn a page, a waft of rich perfume may leap out without warning.
The measure, introduced by Assemblyman John Burton, would result in $100 fines for each mass mailing in which odors are not packaged to protect readers from “inadvertent exposure.”
Some advertisers already enclose scented strips packaged in transparent envelopes along with their advertisements.
The San Francisco Democrat said he drafted the bill after a constituent complained of being allergic to the scents emitted by some magazines.
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