SCIENCE/TECHNOLOGY
Compiled by Jonathan Weber, Times staff writer
Ad Splash: AST Research has also pulled out the marketing stops lately, though unlike Toshiba, it is pushing its whole range of personal computers rather than a new product line. Irvine-based AST, seeking to establish itself as the No. 4 firm in the PC world--behind International Business Machines, Apple Computer and Compaq--spent more than $300,000 last week on a single ad--an eight-page supplement in the national and international editions of the Wall Street Journal.
Jim Ashbrook, AST’s senior vice president of marketing, said the ad was tied to the firm’s recent introduction of a new high-performance PC.
