SHORT TAKES : ‘Today’ Show Heads for Hills
NBC’s slumping “Today” Show, trying to recover during the important May ratings “sweeps,” will go camping in Pennsylvania’s Pocono Mountains on May 21-22.
Co-hosts Bryant Gumbel and Deborah Norville and weatherman Willard Scott will do the show from a campsite at the Delaware Water Gap National Recreational Area near Shawnee, Pa.
ABC’s top-rated “Good Morning America” plans to broadcast from England, Scotland and Ireland for the next two weeks, and “CBS This Morning” will originate next week from Europe, starting Monday in Florence, Italy.
The “Today” camping announcement Thursday came as the show, which two weeks ago week suffered its lowest ratings in seven years, got slightly lower ratings in the week ended April 27, according to A. C. Nielsen Co. audience estimates.
ABC’s “Good Morning America” won the morning ratings race for the 17th consecutive week, averaging a 4.3 rating. “Today” was again in second, averaging a 3.2 rating, one-tenth of a point lower than the previous week.
“CBS This Morning” remained in third place with a 2.6 rating. Each ratings point represents 921,000 homes.
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