* Bjorn Again: A Swedish news magazine...

* Bjorn Again: A Swedish news magazine must pay $12,500 to retired tennis star Bjorn Borg for defaming him by reporting allegations that he used cocaine. Monday’s verdict in Stockholm was against the magazine “Z” for printing the allegations of Borg’s former girlfriend, Jannicke Bjorling, who is involved in a custody dispute with him over the couple’s son, Robin.

* First Mate: Dr. Arthur Kunin, whose wife Madeleine has been Vermont governor since 1984, told a conference of governor’s spouses in Columbus, Ohio this week that he had a crisis of sorts when his wife became governor. “What did I want to be called?,” Kunin says he was asked. He didn’t know. So he sought help from “learned scholars” who took about six months to come up with the title of “First Mate,” as a male equivalent to First Lady. And he says he’s been satisfied with the title ever since.

* Chairman Hope: It looks as if Anthony Hope, son of comedian Bob Hope, will be confirmed easily as chairman of the new Indian Gaming Commission. The Georgetown University and Harvard Law School graduate testified before the Senate Select Committee on Indian Affairs on his qualifications last week. On Monday, the committee recommended his confirmation as the first chairman of the new commission to oversee gambling on Indian reservations.

* Another Addiction: One in every 20 Italians is obsessed by sex, psychiatrist Piero De Giacomo told reporters Tuesday in Rome. According to a study the professor has completed, 5% of men and women in Italy had excessive sexual appetites. “For these people, sex is an end in itself. They have numerous partners, often more than one at the same time . . . make use of pornographic films and photographs and sometimes use violence in sexual relations.”