TAXABLE SALES ACTIVITY

Taxable sales in Orange County totaled $6.9 billion in third-quarter 1989, the most recent period for which information is available. That was a 1.8% increase from second-quarter 1989. It was also 8.6% more than third-quarter 1988 and 18.2% above third-quarter 1987.

Retail sales alone performed slightly better, increasing 2.3% from second-quarter 1989 and 9.1% and 17.6% from third-quarter 1988 and 1987, respectively.

Retail sales in every city but Irvine and La Palma increased, led by the 53.5% in Tustin. Overall, taxable sales increased everywhere except La Palma with the largest jump, 48.8%, also taking place in Tustin.

Here’s how third-quarter 1989 retail sales and total taxable sales compared with the same period in 1988 in the various cities. Amounts are listed in thousands of dollars:

RETAIL SALES TOT 3rd Quarter % Change from 3rd Quarter City 1989 3rd Quarter ’88 1989 Anaheim $416,399 +8.1 $825,766 Brea 91,449 +13.0 142,021 Buena Park 174,226 +15.8 241,529 Costa Mesa 442,859 +5.6 554,343 Cypress 47,260 +16.1 73,920 Dana Point 36,282 * 49,992 Fountain Valley 74,275 +2.1 101,427 Fullerton 237,410 +5.5 310,801 Garden Grove 230,642 +2.3 300,177 Huntington Beach 342,339 +14.6 417,854 Irvine 235,940 -0.7 496,288 Laguna Beach 46,371 +7.9 55,558 Laguna Niguel ** ** ** La Habra 76,632 +0.2 95,785 La Palma 8,235 -10.1 13,297 Los Alamitos 26,106 +5.4 47,222 Mission Viejo 112,067 +4.3 128,970 Newport Beach 202,805 +10.5 274,257 Orange 304,355 +10.6 483,197 Placentia 49,846 +7.5 68,216 San Clemente 46,545 +8.0 61,108 San Juan 60,936 +31.6 73,064 Capistrano Santa Ana 433,091 +5.1 682,057 Seal Beach 22,828 +5.8 26,732 Stanton 41,996 +2.2 62,821 Tustin 136,761 +53.5 186,224 Villa Park 2,659 +22.7 3,197 Westminster 171,927 +5.7 193,799 Yorba Linda 30,530 +22.7 37,792 Unincorporated 302,074 +2.7 944,664 areas COUNTY TOTAL $4,404,845 +9.1 $6,952,078

AL SALES % Change from City 3rd Quarter ’88 Anaheim +9.8 Brea +9.1 Buena Park +10.1 Costa Mesa +3.3 Cypress +19.1 Dana Point * Fountain Valley +7.2 Fullerton +2.0 Garden Grove +2.4 Huntington Beach +10.9 Irvine +2.5 Laguna Beach +7.2 Laguna Niguel ** La Habra +5.5 La Palma -2.9 Los Alamitos +8.0 Mission Viejo +3.6 Newport Beach +8.2 Orange +14.9 Placentia +2.7 San Clemente +8.0 San Juan +22.9 Capistrano Santa Ana +6.1 Seal Beach +5.0 Stanton +5.8 Tustin +48.8 Villa Park +21.1 Westminster +5.3 Yorba Linda +23.6 Unincorporated +16.3 areas COUNTY TOTAL +8.6

* Information cannot be calculated

** Information not available

FIVE-COUNTY COMPARISONO range County’s increased retail and total taxable sales increases followed a pattern around Southern California and the state. All four of the contiguous counties had increases in both categories, with the largest jumps occurring in Riverside County. Orange County changes in both retail and total taxable sales fell below the five-county and statewide marks.

RETAIL SALES

3rd 3rd 1988-’89 % of 1989 Quarter Quarter Percentage 5-County County 1989 1988 Change Total Los Angeles $12,724,777 $11,706,694 +8.7 52 Orange 4,404,845 4,039,163 +9.1 18 Riverside 1,501,015 1,310,343 +14.6 6 San Bernardino 1,887,021 1,694,762 +11.3 8 San Diego 3,838,008 3,453,605 +11.1 16 Five-county Total $24,355,666 $22,204,567 +9.7 100 STATE TOTAL $45,060,284 $40,930,102 +10.1 --

% of 1989 State County Total Los Angeles 28 Orange 10 Riverside 3 San Bernardino 4 San Diego 9 Five-county Total 54 STATE TOTAL 100

TOTAL TAXABLE SALES

3rd 3rd 1988-’89 % of 1989 Quarter Quarter Percentage 5-County County 1989 1988 Change Total Los Angeles $19,731,033 $18,011,594 +9.5 53 Orange 6,952,078 6,399,424 +8.6 19 Riverside 2,100,459 1,807,563 +16.2 6 San Bernardino 2,703,147 2,395,298 +12.9 7 San Diego 5,493,994 4,923,889 +11.6 15 Five-county Total 36,980,711 $33,537,768 +10.3 100 STATE TOTAL $69,949,865 $63,424,445 +10.3 --

% of 1989 State County Total Los Angeles 28 Orange 10 Riverside 3 San Bernardino 4 San Diego 8 Five-county Total 53 STATE TOTAL 100

Source: California State Board of Equalization