Continental Airlines Postpones Campaign: In an effort...
From Times Staff and Wire Reports
Continental Airlines Postpones Campaign: In an effort to cut expenses in light of higher fuel costs, the carrier postponed a new image campaign that was to have been introduced Thursday. The airline planned to paint its aircraft and bring out new advertisements. Continental also plans to park 17 gas guzzling aircraft on Dec. 1, replacing them by extending the flying time of other, fuel efficient aircraft. The airline said it may drop marginal routes as well. Earlier this week, Continental’s board rejected a bankruptcy filing and decided to pursue cost-cutting measures.
