Bowl Games on TV Have Become Too Commercial

I had two reactions to John Lippman’s article, “Advertisers Are Being Bowled Over” (Jan. 1), on “selling” bowl games to corporate sponsors.

First, I am repulsed, as I hope many others are, not only about “Mobil” and “Federal Express” becoming part of bowl names but also at having to see the names emblazoned on the playing fields in constant view of television cameras.

As far as class and tradition are concerned, the Rose Bowl stood out refreshingly on New Year’s Day because it still is (and may it remain) simply, the Rose Bowl.

Second, if sports sponsorship is so hot right now, will we soon be treated to the “Oscar Meyer Longhorns” and the “Kellogg’s Cornhuskers”?

DARREL S. COWAN, Seattle