SCIENCE/TECHNOLOGY
Compiled by Dean Takahashi /Times staff writer
Back for More: Encore Marketing of Newport Beach is offering marketing and distribution consulting services to small high-tech firms in Orange County.
The company, formed by entrepreneurs Mel Posin and David Gray, hopes to sell its savvy in product marketing and distribution to companies in the $2-million to $5-million revenue range.
“A shortsighted plan can cause the company costly and often irreparable damage,” said Posin, a former senior vice president of marketing and sales for Printronix Inc., a printer manufacturer in Irvine.