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Never underestimate the inventiveness of real estate...

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Never underestimate the inventiveness of real estate agents, especially in the current market. A while back we mentioned one agent who laminated his business cards so that he could hand them out to bathers at hotel swimming pools in Beverly Hills.

Advertising Age reporter Brad Johnson uncovered another gambit the other day. Johnson found several business cards bearing the name of a Santa Monica agent in the Santa Monica Public Library. The cards, one of which he sent us, were inserted in various books in the real estate section.

“Among his targeted books,” Johnson said, “were ‘How to Cash in on the Coming Housing Boom’ and ‘Rent Control: The Perennial Folly.’ ”

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Carlo Panno of Glendale figures it must be one of the hottest controversies in Hollywood:

How long was actor Joe Pesci’s acceptance speech for best supporting actor?

The Hollywood Reporter said it was three words. The Daily News said it was five. The Times said it was two words in one article, five in another.

Instant replays appear to show Pesci saying: “It’s my privilege. Thank you.”

But was that really “it’s” or, perhaps, “it is”? And what if the “thank you” was directed at the Oscar presenter, and thus not part of the speech? We await the answer from the TV show, “Unsolved Mysteries.”

List of the Day:

Unnoticed by most of the motorists on 7th Street is a figure reclining on a third-story ledge of the Fine Arts Building. Alongside him is a symbolic torso and the inscription, “Sculpture.” Nearby is another figure labeled “Architecture.”

And what’s inside the 67-year-old landmark? Happy Meals, for one thing. One of the occupants is a McDonald’s--but one whose interior is in keeping with the original design of the Romanesque Revival structure. Locations of some other off-beat McDonald’s include:

1--Wells Fargo Center, Bunker Hill: Dressed-up business types are occasionally treated to the strains of a harpist at lunchtime.

2--Museum of Science and Industry, Exposition Park: Decor includes a solar-heater exhibit as well as four video monitors showing the restaurant’s behind-the-scenes operation.

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3--Corner of Lakewood and Florence boulevards, Downey: At 38, it is the oldest operating McDonald’s. Its arch is topped by the chain’s original mascot, Speedee, a chubby, winking chef.

4--North Vine Street, Hollywood: It’s a kitschy shrine to the Bogart movie, “Casablanca,” including a neon “Rick’s Cafe Americain” sign. A Mac is still a Mac . . .

The Market Plus in Glendora obviously doesn’t believe in euphemisms. Its sign proudly announces: “Junk Food--Great Prices.”

MiscelLAny:

Students once learned the order of the north-south streets of the Civic Center by memorizing this ditty: Los Angeles’ Main Spring crop is Broad Hills of Olives with the Grand Hope of Flowers and Figs.

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