Not-Guilty Plea in Pimping Case

A Lawndale businessman who sheriff's deputies believe ran an escort service that generated more than $100,000 a month pleaded not guilty Thursday to three counts of pimping and six counts of pandering.

Daniel Farrow, 35, a partner in Creative Marketing Concepts, a Lawndale company that markets new inventions, was arrested Wednesday after a 10-week investigation by Los Angeles County sheriff's vice detectives, said Deputy Rich Erickson of the Sheriff's Information Bureau.

Farrow is charged with running an escort service that operated throughout Los Angeles and Orange counties with 20 prostitutes who charged between $200 and $500 an hour, Erickson said. During the investigation, six women believed to be employed by Farrow were booked on suspicion of prostitution, he said.

Farrow, who was arraigned in South Bay Municipal Court, is being held on $75,000 bail. His preliminary hearing was set for June 27.

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