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SMOKEOUT: Are young people swayed by images...

SMOKEOUT: Are young people swayed by images of macho Marlboro men and svelte Virginia Slims women?. . . . Cornelia Pechmann, an assistant marketing professor at UC Irvine’s Graduate School of Management, got a $72,837 grant from the UC’s Tobacco-Related Disease Research Program to find out. . . . Pechmann said researchers want to understand “the dynamics” of why people start smoking and of anti-smoking campaigns. Kicking the Habit

Early results of a yearlong state-sponsored study of smoking habits show Orange County puffers stabs at kicking cigarettes are similar to those in California’s other large counties. OC Adult Population That Smokes: 18.6% Quit For 5 or More Years: 16.2% Quit For 3 or More Months: 5.5% Quit For Up to 3 Months: 6.8% Never Tried to Quiet: 50.2% (Figures do not add to 100%)

Source: California Department of Health


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