COMMENTARY : TV Displaces Trust in Bowl Equation

Trust, in the college bowl business, holds the same present standing as the Cherry, Camellia, All-American and Garden State Bowls, which is to say, let them rest in peace.

Trust, in the college bowl business, is how you can go from thinking Stanford’s in your game on Tuesday to waking up in a Tulsa hotel room on Saturday.

The Freedom Bowl botched it. The Freedom Bowl trusted Stanford. It trusted Stanford when Stanford’s athletic director, Ted Leland, assured the Freedom Bowl Tuesday morning that the Cardinal was coming. It trusted Stanford when the commissioner of Stanford’s athletic conference, Tom Hansen, assured the Freedom Bowl Tuesday morning that the Cardinal was coming.

It trusted Stanford until Tuesday afternoon, when Leland phoned back to say Aloha.

Aloha to Anaheim.

Hello to the Aloha Bowl.

“We had them for four hours, anyway,” Freedom Bowl executive director Don Andersen says. “For four hours, we acted as if the deal was done. . . .

“Stanford was the kind of team we had targeted all along--a California Pac-10 team, to be our anchor team. Twenty-nine percent of all Stanford graduates live in Southern California. So many of their students could have made it down for the game. A lot of big-money alums in Orange County had always wanted to see Stanford in a bowl game.

“It was in our grasp, seriously.”

But ABC, owner of the broadcasting rights to the 1991 Aloha Bowl, noticed Tuesday morning that it had a game, the only bowl game scheduled to be televised on Christmas Day, and no one to play in it. In a pinch, ring up an old friend. Dennis Swanson, president of ABC Sports, knew Stanford Coach Dennis Green from their Chicago days--Green coached at Northwestern, Swanson worked at the local ABC affiliate--so he phoned to ask what’s up, knowing fully well that Green’s Stanford team was.

Stanford had recently beaten UCLA. Stanford was hot. ABC could could offer Stanford something the Freedom Bowl’s TV packager, Raycom Sports, could not--major network exposure and, perhaps, two or three regional broadcast slots next season.

When Andersen got the bad news, it was delivered by Leland. “It wasn’t going to be Hansen,” Andersen said of his longtime friend in the Pac-10 commissioner’s chair. “I’ve known him all his life.” Leland drew the straw and when he called, Andersen says, his message was, “We’re going to the Aloha Bowl--I’ve never been so embarrassed in my life.”

Andersen had a different description for his emotions.

“Total shock,” he said. “Total disappointment. We were already talking about how Stanford was going to help the image of our game, to say nothing of the gate.

“We feel like we’d been progressing the last 1 1/2 years, that we were getting on a pretty good roll to make up for the financial losses we’d taken earlier. We were kind of looking at this game as helping us take the next step forward.”

Now, will that step be back, back, back, over and out? Stanford-Anybody would have qualified as the Freedom Bowl’s most attractive marquee since UCLA-BYU in 1986. Stanford-BYU seemed a possibility Tuesday morning, long before the insanity at San Diego Jack Murphy Stadium Saturday night, and wouldn’t that have been a pretty picture? “The stands would have been red, white and blue,” mused Freedom Bowl publicist Paul Mortenson.

Instead, the lobby of the Tulsa Westin is decked out red, white and blue, decorated with Freedom Bowl logos and “Take Tulsa” signs. Andersen still has an unwritten agreement to take the Western Athletic Conference runner-up--that is, unless MTV steps in--but in the opponent’s slot, he decided Sunday to replace Stanford with . . . Tulsa.

Andersen was in Tulsa this weekend for a scouting mission, watching the a 7-2 Golden Hurricane team overwhelm Louisville, 40-0. The Oklahoma oil fields are a long way from South Coast Plaza and Palo Alto, but Andersen had to admit: It feels nice to be loved.

“I was driving into town and three of the biggest buildings had their windows lit up to read ‘UT’,” Andersen said. “You don’t see that in downtown Anaheim. You don’t see that in downtown Palo Alto, either.

“When I got to the hotel, they had all these bouquets of red, white and blue flowers in the lobby, with the Freedom Bowl logo in the back. We’ve received over 200 faxes already from Tulsa.

“In that way, Tulsa does fit the profile of the kind of team we want--a university on the way up that would be excited to play in the Freedom Bowl.

“So it’s a school with a real good football tradition.”

football tradition.”