A SPECIAL REPORT: SENIORS
ADVERTISING: What good is voting power if politicians don’t recognize it? . . . To make sure they do, John Kumbera, chief of the county’s senior citizen advisory committee, sent them letters suggesting that older voters are more powerful than they seem. A quarter of the county’s registered voters are 60 or older, but they cast nearly half the votes in the last general election. . . . “It was no veiled threat or anything,” he says. “We wanted to let them know that we’re loyal.”
Older Voters
Percentage of Orange County voters in recent elections who were 60 and older:
Jail sales tax referendum (5/91): 49%
Gubernatorial election (11/90): 30%
Gubernatorial primary (6/90): 40%
Transportation sales tax referendum (11/89): 41%
Source: Political Data Inc.
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