‘Jam’ to Be Broadway’s First Pay-Per-View Show
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The Metropolitan Opera has gotten its feet wet in television’s pay-per-view waters, and now Broadway is going to dive in.
“Jelly’s Last Jam,” a Gregory Hines musical that opens on Broadway April 26, will be transmitted live from the Virginia Theater into cable subscribers’ homes across the nation on May 29.
A spokesman for Viewer’s Choice, the New York-based cable company that will distribute and co-produce the three-hour play with Polygram Video, said Wednesday that this will be the first pay-per-view telecast of a Broadway play.
The cost will be $24.95. Tickets for a live Broadway play now range from $35 to $60.
“Jelly’s Last Jam,” now in rehearsal in New York, is a song-and-dance biography of the legendary jazz great Jelly Roll Morton.
Viewer’s Choice, which hopes to appeal to jazz aficionados, Hines fans and theatergoers in general, is co-promoting the cablecast with Polygram Video.
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