‘Jam’ to Be Broadway’s First Pay-Per-View Show
The Metropolitan Opera has gotten its feet wet in television’s pay-per-view waters, and now Broadway is going to dive in.
“Jelly’s Last Jam,” a Gregory Hines musical that opens on Broadway April 26, will be transmitted live from the Virginia Theater into cable subscribers’ homes across the nation on May 29.
A spokesman for Viewer’s Choice, the New York-based cable company that will distribute and co-produce the three-hour play with Polygram Video, said Wednesday that this will be the first pay-per-view telecast of a Broadway play.
The cost will be $24.95. Tickets for a live Broadway play now range from $35 to $60.
“Jelly’s Last Jam,” now in rehearsal in New York, is a song-and-dance biography of the legendary jazz great Jelly Roll Morton.
Viewer’s Choice, which hopes to appeal to jazz aficionados, Hines fans and theatergoers in general, is co-promoting the cablecast with Polygram Video.
The biggest entertainment stories
Get our big stories about Hollywood, film, television, music, arts, culture and more right in your inbox as soon as they publish.
You may occasionally receive promotional content from the Los Angeles Times.
