Hotel Occupancy Rate Rises in Anaheim
Anaheim-area hotels packed in a few more guests--at higher prices--during the first three months this year, while hotels near John Wayne Airport continued to starve for patrons, according to a consulting firm in Los Angeles.
Overall, county hotels saw their occupancy increase during the first quarter to 59.4%, up 1.2% from 58.7% in last year’s first quarter. The average cost of a room was up to $77.64 a night, a 1.6% increase over $76.40 for the same period last year, according to PKF Consulting.
“On the tourism end, it’s looking better,” PKF’s Rick Schwartz said. “But from a business (travel) perspective, I think we are still suffering from recessionary conditions.”
Schwartz said he drew his conclusions from seeing the performance of the Anaheim area, which primarily caters to tourists and conventioneers, and the John Wayne Airport area, which handles most of the business travel.
Occupancy rose to 61.9% in Anaheim during the first quarter, up 2.3% from 60.6%. And the average room rate increased to $82.23, up from $78.16 for the same period in the previous year.
The airport area, by contrast, saw a drop in the occupancy rate to 58.2%, down 3.4% from 60.3% during last year’s first quarter. The average room rate fell too, to $76.54, down 3% from $78.87.
For the month of March alone, business at county hotels, as a group, remained flat. Occupancy was up 0.7% to 62.5% in March, from 62.1% during the same month a year ago. The average room rate was $76.99, down 1.1% from $77.83.
Room at the Inn
During the first quarter of 1992, visitors to Orange County showed a preference for Anaheim hotels, rooms that cost $75 to $150 and larger hotel complexes.
Jan.-March, 1992 Jan.-March, 1991 Area Occupancy Rate Occupancy Rate Anaheim 62.0% 60.6% South County 60.2 56.6 Airport 58.2 60.3 North County 51.2 49.4
Jan.-March, 1992 Jan.-March, 1991 Room Rates Occupancy Rate Occupancy Rate $35 and under 64.6% 60.1% $35.01 to $55 48.1 47.5 $55.01 to $75 60.3 61.2 $75.01 to $100 67.8 63.9 $100.01 to $150 67.8 65.5 $150.01 to $300 55.4 67.6
Jan.-March, 1992 Jan.-March, 1991 No. of Rooms Occupancy Rate Occupancy Rate 100 and fewer 61.3% 51.3% 100 to 199 56.2 56.3 200 to 299 50.3 50.7 300 to 600 61.6 61.2 600 or More 68.5 66.5
Source: PKF Consulting
