Que Pasa? : PEOPLE

* From the time he was a small boy in Pueblo, Colo., Ray Gonzales said he “had this constant feeling that Latinos weren’t getting the best end of the stick.” Now the director of the community affairs department at KTLA-TV (Channel 5) and, for nearly two decades, the producer and host of the “Pacesetters” public affairs show, the 52-year-old Gonzales uses his “position of awareness” to shed light on important issues confronting minorities. In addition to serving on the board of the Hispanic Public Relations Assn. and teaching UCLA Extension courses, he is a frequent speaker in Los Angeles schools. “I strive to motivate our youngsters so that they become successful students and successful citizens,” Gonzales said. “It is my purpose to pierce their souls with sound values.”

* As president of the Watts/South Central Neighborhood Council, 24-year-old Alicia Zambrano is determined to give something back to the community where she grew up. A year ago, she and other graduates of the Coro Foundation’s Neighborhood Leadership Program founded the council “to bring programs which will unite our community, which is Latino and Afro-American.” Zambrano’s group counts on about 100 volunteers for services, such as food distribution and educational and job training programs. Zambrano, who holds an associate’s degree in Business Administration from Compton Community College, works as a secretary and Latino liaison at the city’s Community Redevelopment Agency. She said her ultimate goal is “to see this community having the same or better services as other communities.”