RETAIL : American Express, Disneyland Combine to Charge Up Tourists
Compiled by Chris Woodyard / Times staff writer
When tourists book Disneyland vacations, American Express is hoping they will say, “Charge it.”
So the company has co-produced an animated television ad that urges customers to use American Express Card to visit the Magic Kingdoms in Anaheim, Florida, Japan and France.
The 15-second commercial is the first major marketing initiative under the 10-year marketing agreement the two companies signed in March.
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