RETAIL : American Express, Disneyland Combine to Charge Up Tourists

When tourists book Disneyland vacations, American Express is hoping they will say, “Charge it.”

So the company has co-produced an animated television ad that urges customers to use American Express Card to visit the Magic Kingdoms in Anaheim, Florida, Japan and France.

The 15-second commercial is the first major marketing initiative under the 10-year marketing agreement the two companies signed in March.