Applause Inc. to Market Babar Dolls, Mugs

Babar the elephant, a character in children’s books by Jean de Brunhoff, will be marketed as a stuffed toy by Applause Inc., a Woodland Hills-based toy and gift company. The character, created in 1931, has been licensed as part of Applause’s agreement with Nelvana Ltd. and The Clifford Ross Co. Applause obtained licenses to market Babar as plush dolls, figurines and mugs.