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Spotlight on BellSouth Corp.: Headquartered in Atlanta with more than 97,000 employees, the company is considered to be the largest of the seven Baby Bells when measured by the number of phone lines offered. Its chairman, John L. Clendenin, has guided the company down profitable pathways while committing resources to explore the burgeoning multimedia and new technology markets. Recently announced plans include investment in Prime Cable’s franchise in Las Vegas, an electronic Yellow Pages service offered jointly with Cox Enterprises and a nationwide test of interactive television with AT&T; and Viacom.

Major Properties

* Telephone: Operates 19.3 million phone lines serving nine Southeastern states

* Wireless: Serves 1.3 million cellular and 1.1 million paging subscribers

* Other holdings: Major interests in Australian, German and Latin American cellular and telephone networks

Financial Data

* Market capitalization: $31.4 billion

* Cash: $265.5 million

* Long-term debt: $7.4 billion

* 1992 revenue: $15.2 billion

* 1992 profit: $1.6 billion

* Earnings per share: $3.30

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