OTHER NEWS - Nov. 10, 1993
From Times Staff and Wire Reports
Chiat/Day Wins Cherry Coke Account: The Venice-based company was named worldwide agency for the Cherry Coke ad business, formerly handled by the New York agency McCann-Erickson Worldwide. Although the size of the account was not disclosed, Coca-Cola is expected to spend millions to relaunch the brand next year. Cherry Coke received scant ad exposure over the past year, and industry analysts say its sales have been disappointing. Bob Wolf, chairman of Chiat/Day’s North American operations, said the agency plans to reposition Cherry Coke as “an alternative drink for young people.” Chiat/Day will not add staff for the new business, he said.
