SUPER COLD: Don’t be so quick to...

SUPER COLD: Don’t be so quick to change the channel at halftime during today’s Super Bowl. That’s a Tustin company producing the show at the Georgia Dome in Atlanta, with country music stars Wynonna Judd and Clint Black. . . . But Dennis Despie, founder of Select Productions International, says his cast of hundreds of Southern California dancers, choreographers and musical directors aren’t used to the frigid weather that has hit the area. “We’re pretty thin-blooded,” he said. “But at least we missed the earthquake.”

EXTRA HOT: Lose or not, the Buffalo Bills can’t return to the big game enough times for Buffalo Wings ‘N Things, a Huntington Beach restaurant frequented by visitors and transplants from western New York and one of many businesses expected to profit today (D1). As with the Bills’ previous three appearances, owner Don Hayes is expecting his biggest day of the year. “In a sense, it’s a day you dread. When it’s over, you really know you worked.” . . . Last year, Hayes sold about 15,000 Buffalo chicken wings on Super Sunday, and he figures that number could reach 20,000 this year.

GOLD BARS: They may not be made from precious metal, but they might as well be. Super Bowl tickets with a price tag of $175 have been going for nearly 10 times their face value in some places. . . . One Anaheim ticket broker reports that a man initially offered to sell him a pair for $700 each. But then, he quickly reneged, explaining, “I didn’t know how hot a ticket this was. . . . I’ve got them sold for $1,000.”

PRESS-ING FLESH: Bob Hoyt has an in. A Santa Ana title insurance executive and president of the Orange County Sports Assn., Hoyt is attending his first Super Bowl and has a friend who managed to get coveted media pins, allowing them to crash interviews and parties. . . . “It’s unbelievable what goes on. I can’t get used to how much food they serve you,” Hoyt said. A highlight: meeting players such as the Bills’ Don Beebe. “He probably thought I wrote for the Wall Street Journal.”