WORLD CUP USA '94 / THE FIRST ROUND : Spotlight : SOUNDS SCARY

By BILL DWYRE

June 21, 1994 12 AM PT

Even though its World Cup venue is about 30 miles south, San Francisco is not missing its chance for identification with this event. One of the most prominent billboards around town shows a huge soccer ball, coming toward the city over the mist hanging above the Golden Gate Bridge. The billboard says: “The World Cup is Rolling In.”

Soccer

Bill Dwyre

Bill Dwyre was a three-times-weekly sports columnist for the Los Angeles Times from 2006-15. Before that, he was sports editor of the paper for 25 years. Dwyre was named national editor of the year by the National Press Foundation in 1985 for the paper’s coverage of the ’84 Olympics and winner of the Red Smith Award in 1996 by the Associated Press Sports Editors for sustained excellence in sports journalism. He was sports editor of the Milwaukee Journal from 1973 to 1981, when he joined The Times. Dwyre was named National Headliner Award winner in 1985, sportswriter of the year in Wisconsin in 1980 and sportswriter of the year in California in 2009.

WORLD CUP USA ’94 / THE FIRST ROUND : Spotlight : SOUNDS SCARY

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