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EDUCATION : Latino Scholarships

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Whittier College has begun a campaign to raise $1.5 million for a new endowment fund to offer annual full-tuition scholarships for Latino students.

The fund is named after Martin Ortiz, founder and director of the college’s Center of Mexican American Affairs, which recruits Latino students to the college and offers social and cultural activities. Ortiz, 70, the only Latino to graduate from the college in 1948, founded the center in 1968.

The endowment will provide six full-tuition scholarships a year.

About $210,000 has been raised for the endowment. The East Los Angeles Community Union has pledged $100,000, and the Union Pacific Foundation and George H. Mayr Foundation each have pledged $50,000.

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