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THE SPONSORED LIFE: Ads, TV, and American...

THE SPONSORED LIFE: Ads, TV, and American Culture by Leslie Savan (Temple University Press: 354 pp., illustrated, paperback original). In these collected Op Ad columns from the Village Voice, Savan examines the phenomenon of modern advertising: commercials, print ads, and sponsored events. The average American is exposed to an estimated 16,000 commercial messages daily; Savan discusses the obvious messages and the hidden ones that reveal the makers’ real intent. Her delectably sarcastic analyses offer disturbing insights into the images that millions of citizens seek to adopt.


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