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GM Offers Information Via Interactive Video

<i> Compiled by Jack Searles</i>

General Motors’ Western marketing unit, based in Thousand Oaks, is using interactive video to offer information about GM vehicles being displayed at the Los Angeles Auto Show.

The video screens are clustered in kiosks at the auto maker’s Cadillac, Buick, GMC Truck, Oldsmobile and Pontiac booths. Visitors can touch a screen to access more than an hour’s worth of product information.

Viewers select a vehicle division and model, then access information in the form of animation, still photography or full-motion video. Product specifications and competitive comparisons are included.

Ann Pattyn, GM’s California value-selling project manager, said the displays are part of a pilot program. If successful, the marketing tool will be used in dealerships and other auto shows in the state later this year, she added.

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The program was developed by Electronic Data Systems, a GM subsidiary.

The auto show runs through Monday at the Los Angeles Convention Center.


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