Xircom Introduces Program for Distributors

Xircom Inc., a Thousand Oaks producer of mobile networking systems for the personal computer market, has introduced the “Valued VAR Program,” designed to strengthen the concern’s links to its distributors.

The program is aimed at providing valued-added resellers (VARs) with “the incentive to thrive in this increasingly competitive industry,” according to Robert Preston, Xircom’s vice president of sales.

The distributors are designated platinum- or gold-level resellers and are offered such benefits as personalized telephone service for sales and technical support, Preston said. Since the program began, the company has added 700 new VARs, he reported.

Xircom, founded in 1988, has shipped more than 1.4 million adapters for the mobile connectivity market.