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Advertisers React to Stern’s Comments : Radio: Pizza Hut and Acapulco Restaurants cancel spots after several groups call for a boycott because of remarks about slain singer Selena.

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TIMES STAFF WRITER

At least two advertisers have pulled ads as the National Hispanic Media Coalition on Wednesday reiterated its call for a boycott of Howard Stern’s nationally syndicated radio talk show and the program’s sponsors after meeting Tuesday with representatives of Los Angeles radio station KLSX-FM.

“They have refused to cancel Howard Stern’s program, so we are now in the process of asking each of the sponsors to pull their advertising from the show,” said Esther Renteria, chair emeritus of the coalition.

The group is one of several Latino organizations that have expressed outrage across the country over comments made by Stern in the wake of last month’s shooting death of Selena, the tejano music superstar.

Acapulco Restaurants, which has a customer and employee base that is largely Latino, has pulled its advertising from the Stern show and is considering pulling all its advertising from KLSX, said Ira James, vice president of marketing for Acapulco.

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Pizza Hut, which has never advertised on the Stern show, nevertheless has pulled all of its advertising from KLSX and its AM sister station, KRLA, after KLSX ran a station promotion during Stern’s show in which it mentioned Pizza Hut, a spokeswoman for the restaurant chain said.

Bob Moore, general manager at KLSX, declined comment on the advertisers’ moves but confirmed that he and Warren Williams, program director at KLSX, had met with members of the coalition.

“We met with them to constructively discuss going forward and putting this behind us--and offered them several measures of how to do that--and they weren’t interested in anything outside of the immediate termination of the Howard Stern show,” Moore said.

Meanwhile, reaction continues in Selena’s home state of Texas.

The Houston City Council voted 13-1 Wednesday to ask Warner Cable to drop Stern’s E! network television show from its local programming.

And in the south Texas city of Harlingen, a spokeswoman for Justice of the Peace Eloy Cano said that Cano had issued an arrest warrant for Stern last Friday, charging him with disorderly conduct, a misdemeanor punishable by up to a $500 fine.

Jay Jacobson, executive director for the Texas chapter of the American Civil Liberties Union, said the warrant violates Stern’s free-speech rights.

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“Being a music critic, no matter how harsh, is not grounds for criminal charges,” Jacobson said.

In New York, where Stern’s show originates, the city council passed a resolution condemning his remarks about Selena.

The Associated Press contributed to this report.

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