Advertisement

Owners Tackle Stadium Proposal : Pro football: Deal to build new facility at Hollywood Park for Raiders to be discussed at NFL meetings.

Share
TIMES STAFF WRITER

Not that the NFL’s presence in Southern California is tenuous, but the league’s future here rests this week on the willingness of two longtime enemies to become partners.

On one side of a hotel meeting room in Jacksonville, Fla., today will sit an NFL Finance Committee composed of league owners who once were successfully sued by a fellow executive.

On the other side will sit that maverick, Raider boss Al Davis. Together they will attempt to reach an agreement on the building of a stadium.

Advertisement

If they succeed, and league membership approves the deal Tuesday or Wednesday at the owners’ spring meetings, the NFL’s future in Southern California is secure with probably two teams in a $200-million facility near Hollywood Park.

If they fail, which would surprise everyone, then Davis could eventually follow the Rams out of town and leave the nation’s second-largest market without a team until at least the 1998 season.

“This is a very important matter,” said Bud Adams, Houston Oiler owner and chairman of the Finance Committee. “We all know there needs to be something done about the situation in L.A. And we’re going to try to get it done.”

Typical of anything involving Davis, it will not be done easily.

Davis’ largest single demand--$20 million from the league for the pain and suffering of playing in the Coliseum until the stadium is completed in 1997--already has been rejected.

“Do you think guys who have been sued by Davis for the right to play in Los Angeles would actually give him money to stay there?” asked one owner. “We would not give it to him or loan it to him.”

However, the league will offer millions in financial enticements in hopes of pleasing Davis and R.D. Hubbard, Hollywood Park chief executive officer who already has obtained the financing for the privately funded project.

Advertisement

Here’s what the league will offer, contingent on Davis’ plans:

--If Davis wants the Raiders to be the sole tenant of the facility, the league will promise to play one Super Bowl there sometime in the five years after the stadium’s completion, and allow Davis to sell 10,000 tickets from the league’s personal stash for that game.

The revenue from those tickets, and the revenue collected from luxury box owners and season-ticket holders who hope to buy them, could account for more than $25 million.

--If Davis agrees to allow another team to share the stadium in 1998 at the earliest--the first year of the league’s next TV contract--then the league will give them two Super Bowls and the accompanying tickets in the next 10 years.

The owners feel that with urging from Hubbard, Davis would accept the second proposal.

“Can you imagine how much money a second team in that stadium would be worth to Hollywood Park?” asked one owner. “At no cost to them, but with all the revenues? It would be like manna from heaven.”

Sources say that at this early stage, the team most likely to move would be the Cleveland Browns.

Art Modell, Brown owner, is pushing for $150 million in renovations for aging Cleveland Stadium. If local government does not approve the plan, Modell says he would be willing to relocate after his lease ends in 1998.

Advertisement

Modell, a former television producer who is married to a former actress, has long loved this area. Los Angeles is also the home of the largest Browns fan club in the country--larger than even the fan clubs in Cleveland--with more than 2,500 paid members.

If Davis accepts one of the two league offers, construction on the new stadium would probably begin this fall. In order to increase his Los Angeles fan base for the new stadium, Davis would probably remain in the Coliseum for the next two seasons.

Although Davis has not been serious about moving his team to Oakland or anywhere else, contrary to previously published reports in the Bay Area, he might get serious if an agreement cannot be reached.

In that case, the stadium deal would also fall through. The league has decided that it would not deal directly with Hubbard and Hollywood Park, perhaps because of gambling implications involved.

Advertisement