Herb Sterne; Publicist for ‘Born Yesterday,’ ‘My Fair Lady’

Herb Sterne, 89, Hollywood publicist who touted such films as “Born Yesterday” and “My Fair Lady” and represented such stars as Rita Hayworth, Joan Crawford and Judy Holliday. Sterne began his career as a drama and film critic for a Calcutta newspaper and then Rob Wagner’s Hollywood magazine “Script.” Sterne wrote the play “Six of Onem,” which was produced in Los Angeles in 1937. He joined Columbia Pictures in 1944 and remained there until 1956 when he went to Europe as a free-lance publicist, working on such films as “Love in the Afternoon.” At Columbia, he publicized the films “Gilda,” “The Jolson Story” and “It Should Happen to You” as well as “Born Yesterday.” His later film publicity credits included “A Touch of Mink,” “Gypsy” and “Charade,” and his last film assignment was “Gambit” in 1966. On June 4 in Woodland Hills.