Company Town : Bocaccio Is First Hire at Sheinberg’s Bubble Factory

Gerard Bocaccio is the first hire at Sid Sheinberg’s new multifaceted entertainment company, the Bubble Factory. He will join the company as vice president of creative affairs.

* Walt Disney Co. executives Thomas O. Staggs and Peter E. Murphy have been named senior vice presidents of strategic planning and development.

* Andrew Fogelson has been named a consultant to PolyGram Filmed Entertainment. Fogelson, founder of AFA Co., will be advising PolyGram in domestic theatrical distribution.

* CBS Entertainment has named Sunta Izzicupo vice president of motion pictures for television.

* Frances Calfo has been promoted to vice president of research at Buena Vista Television.

* Syd Birenbaum has been named president of Discovery Records.

* MGM/UA Music has promoted Christine Bergren to vice president of business affairs.

* Julie Kane-Ritsch has joined Saban Entertainment as vice president of business and legal affairs.

* Paul Villadolid has been promoted to vice president of specials for Walt Disney Television.

* Allen Sabinson has been promoted to executive vice president of original programming for Turner Network Television.

* Stacy Weiss has been named manager of marketing finance for New Line Cinema.

* Columbia TriStar Television Distribution has opened a New York office for its expanding first-run programming operation and named Roni G. Selig to spearhead its East Coast activities.

* Charles Decker has been appointed vice president of worldwide marketing for Warner Bros. Consumer Products.

* Castle Rock Pictures has named Jeffrey Levine vice president of production.

* Torrie Dorrell has been promoted to senior director of Kid Rhino, the family unit of Rhino Records. Separately, Dave Kapp has been promoted to senior sales manager at Rhino Records.