ORANGE : City Studying Ways to Entice Businesses

The Katella Avenue corridor could get some sprucing up as city officials seek ways to compete with neighboring Anaheim for new business projects.

“They’ve got a lot of proposals for what they’re doing,” Orange Mayor Joanne Coontz said of Anaheim officials. “We need to look at what we’re doing on our side and what type of businesses we want to attract.”

To that end, the City Council has scheduled a study session Tuesday, after which council members will join the city’s planning commissioners for a bus tour of Katella and Chapman avenues to see what kind of image the city is projecting.

Some proposals may involve zoning changes, Coontz said. But the effort will largely be geared toward businesses that are looking for new homes in either city, she said.


“It’s more of a creative effort at this point,” Coontz said. “We need to do something dramatic that will be attractive to people spending their money in Anaheim.”

The study session begins at 4 p.m. in the Civic Center’s Weimer Room, 300 Chapman Ave.