NBA's Jordan Joins Board of Irvine-Based Oakley Inc.

Basketball star Michael Jordan has joined the board of directors of Oakley Inc., an Irvine-based maker of sunglasses and goggles.

The Chicago Bulls star, who acquired about $2 million worth of Oakley stock when the company went public in August, will act as a consultant, but won't be pitching Oakley's products, said Scott Bowers, director of sports marketing. "He has a great view, a great outlook on sports marketing."

The company also has named two other directors: Irene R. Miller, vice chairman of Barnes & Noble Inc., and Orin C. Smith, president of Starbucks Inc.

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