San Gabriel Valley
DOWN TO BUSINESS: South El Monte is getting serious about selling itself to new businesses.
Out of about 100 entries submitted by people who live or work in the city, officials have chosen one slogan to market their hometown: “South El Monte, We Mean Business.”
The phrase will be the centerpiece of a $50,000 marketing campaign--including brochures and print advertisement--to persuade businesses to relocate to the largely blue-collar San Gabriel Valley city.
“I thought it was pretty catchy and to the point,” said contest winner Roberta Marquez, who manages the South El Monte branch of the county library. “We don’t mess around.”
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