New Deal Would Allow Anaheim to Develop Area Around Stadium

The city of Anaheim is nearing an agreement with a group including Ram owner Georgia Frontiere that would allow it to move forward with plans to revitalize Anaheim Stadium and develop 125 acres around the stadium into a large sports and entertainment center that could include a new football facility.

For $13 million, the city is expected to get development rights to a portion of the Anaheim Stadium parking lot that the city had granted the Rams as part of the deal to lure the team, now located in St. Louis, in 1978.

Anaheim officials said Thursday they are still waiting for Anaheim Stadium Associates--which includes Frontiere, the four children of Frontiere’s late husband, Carroll Rosenbloom, and developer Trammel Crowe--to sign off on the deal.

The project, expected to be unveiled early next year, has been unofficially dubbed “SportsTown” and is being designed by the same group responsible for CityWalk in Universal City.

The project is expected to be anchored by a renovated baseball-only Anaheim Stadium, with the possibility that a new football stadium could allow Anaheim to draw another NFL team.