New Advertising Firm Targets Latino Market
A new advertising and marketing firm, Rodriguez Communications, has been established in Ventura to help client companies gain access to the nation’s Latino market.
The firm is headed by Alex Rodriguez, a former special-events manager at Hispanic Business, a Santa Barbara-based magazine. He says he has lined up a network of advertising and marketing experts who will help his agency sell products and services across the country.
Rodriguez said he will represent clients of CreatAbility, a Miami ad and public-relations agency, and will also help market a Hispanic radio program, “La Historia de Una Cancion.”
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