Camarillo PR Firm to Push People Magazine on Web

A Camarillo public relations firm has been hired by People magazine to launch a campaign to promote the online version of the publication.

Cyberspace Public Relations will create a campaign to promote People Magazine On-Line, an interactive version of the magazine featured on the World Wide Web.

“With a readership of over 3.5 million, the terrestrial version of People magazine has become not only a reporter of pop culture, but an icon of pop culture itself,” said Antonia Inman, president of Cyberspace PR.

“Our task is to make the public aware of its online counterpart . . . to assist People’s New Media Group in transforming the electronic edition of People into a 21st century interactive tradition.”