Web Search Engines

Here are the leading search engines, with Web address and 1996 first-quarter advertising revenue:

InfoSeek

Address: https://www.infoseek.com/

$3.1 million

Adding custom news services and “super spider” searcher. Raised $42 million in initial public offering June 11. Has distribution, technology or content deals with Netscape, Sun, XSoft, Verity, Netcom, Freeloader, Reuters and others.

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Lycos

Address: https://www.lycos.com/

Ad revenue: $2.6 million

30 million sites cataloged, fewer reviewed. Bought Point Communications. Raised $48 million in April IPO.

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Yahoo

Address: https://www.yahoo.com/

Ad revenue: $1.7 million

Adding custom, localized services and Alta Vista’s “super spider.”Raised $35 million in April IPO. Partners include Ziff-Davis Publishing, Agents Inc. and Reuters.

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Excite

Address: https://www.excite.com/

Ad revenue: $1.2 million

Adding localized services. Raised $34 million in April IPO. Partners include Apple, AOL, CUC Investments, Los Angeles Times, Tribune Co.

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Web Crawler

Address: https://www.webcrawler.com/

Ad revenue: $925,000

Purchased by AOL in 1995.

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Magellan

Address: https://www.mckinley.com/

Ad revenue: $300,000

Reviews and ratings of more than 40,000 sites, plus index of 2 million more. Privately held. Partnerships with IBM, AT&T;, Microsoft, Nynex, Time Warner, Europe Online.

Sources: WebTrack, company and Times reports