Networks sell advertising time based principally on...
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Networks sell advertising time based principally on their performance among key demographic groups, which vary based on the time of day. Ratings performance in these categories gives a rough indication of network revenues in that day part. The November sweeps are used to set local ad rates.
Prime Time
Ratings for adults, 18-49
Size of group: 123,150,000
NBC
Nov. Sweep: 7.2
Season to date: 7.0
ABC
Nov. Sweep: 5.9
Season to date: 5.9
Fox
Nov. Sweep: 5.7
Season to date: 5.4
CBS
Nov. Sweep: 4.6
Season to date: 4.5
UPN
Nov. Sweep: 2.2
Season to date: 2.1
WB
Nov. Sweep: 1.4
Season to date: 1.4
Note: Each rating point equals 1% of group
Sources: A.C. Nielsen Co, networks
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