Format Change
Frank del Olmo (Commentary, Feb. 9) attempts to reassure former KSCA listeners that the conversion of the station to Mexican American entertainment reflects the change in L.A. Basin demographics. What he fails to discuss is the logic behind the decision.
The only reason a radio station would abandon an established market of listeners with high buying power is for the higher profit margin station owners hope to attain by exploiting an audience they believe may be more easily propagandized by advertising.
KATHY BROWN
Long Beach
* Del Olmo’s assertion in “Radio Bows to a Different World” that KHJ was the “official” Beatles station will come as a surprise to the staff and listeners of KRLA during the early 1960s. KRLA was playing Beatles records more than a year before KHJ switched to its venerable “Boss Radio” format in April 1965.
The high-powered Boss Radio Top 30 format no doubt led to the the eventual demise of KFWB as a rock and roll station, but anyone listening to L.A. radio in 1964 knows that KRLA was the station that brought the Beatles to Los Angeles.
MICHAEL SMITH
San Francisco
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